Illustration & Art

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Books & Shop

Discover the books and take a little of their world home.

Red cover of LOVE by Sveta Dorosheva

MIX & MATCH BOOK · 18+

LOVE

Art and poetry meet in a book whose pages can be mixed and matched.

The Land of Stone Flowers backpack from So-called, featuring artwork by Sveta Dorosheva

AN ILLUSTRATED WORLD

The Land of Stone Flowers

A book about people, written by fairies. Discover its world and the collection inspired by it.

Pink cropped LOVE hoodie featuring Sveta Dorosheva's artwork

THE SO-CALLED COLLECTION

Art & Objects

Wear and live with Sveta's drawings: clothing, accessories and objects from So-called.

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about

Sveta Dorosheva is a Ukrainian-born illustrator and author based in Israel. She creates hand-drawn narrative and editorial illustration, fantasy maps, book covers and art for books. Her detailed work draws on mythology, fairy tales and cultural history.

Sveta creates hand drawn art on paper. She merges a lot of mythical and traditional motifs from various cultures with her own contemporary ideas. In a lot of her work, past is often juxtaposed with the present. She takes inspiration in history of arts, local mix of cultures and the contradictions of human nature.

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